From the longer form stories we cut a series of 15 and 30 second spots that could run on more traditional platforms including social media, YouTube preroll, and connected TV. The campaign efforts proved we could shoot content heavily focused on longer form story and repurpose for high-funnel and low-funnel advertising more targeted towards a general consumer.
Forever Mighty
In 2019 we partnered with Visit Utah and started a state-wide campaign effort to inspire more responsible tourism and visitation. The central concept was inviting travelers not only to come to Utah — but to slow down, show reverence and respect, and connect with people and place. In total we produced 6 longer form pieces ranging from 2-5min in length, as well as a series of 15 and 30 high funnel and low funnel spots.
This campaign went on to produce award-winning results, including a Platinum Adrian Award from the Hospitality Sales & Marketing Association International (HSMAI). The Forever Mighty marketing and advertising efforts launched in 2021 led to over 837,000 post impression visits to VisitUtah.com and partner sites, generated 227,000 hotel searches and tracked spending of over $74 million. The advertising generated over 13 million impressions. The three Forever Mighty spots produced in 2021 generated 4.5M views on YouTube, with an average video completion rate of 98%. They were attributed to 1.4M hotel searches and $42.1M in hotel revenue.
